Alliance
The Alliance for Affordable Services — a not for profit association that provides benefits and access to health insurance to small businesses and individuals — came to Magnetik over a year ago to help with an email marketing campaign. After the success of that campaign we came on board to help redesign and improve the usability of the Alliance’s 800+ page website, as well as create a complete annual aquisition marketing program.
Magnetik was tasked with improving the IA and look of the site incrementally, launching new sections as they were completed, rather than wait to complete the whole site. This presented a serious challenge as we had to create an experience that wasn’t jarring to users. The solution: Gradually introduce new design elements and structure so users could get used to the new look and functionality.
Additionally, Magnetik launched a complete SEM campaign and SEO overhaul, and created a monthly email campaign program that tests new creative against a challenger every month.
The results: astronomical! Online sales are up 750% and leads are up nearly 100% since the program began.
