Skinny and the City

What do you get when you combine a leading nutritionist with a leading marketing agency? Skinny and the City — a new website and brand developed by Magnetik.

Founded by Tanya Zuckerbrot, MS, RD, — author of the F-Factor Diet and one of the most in-demand private practice dietitians — Skinny and the City is both a website with relevant content about diet, fashin, beauty and more, as well as a free daily email with exclusive tips, recipes and more.

First, we created a unique look and feel, featuring illustrations of the authors. Then we created the architecture and technology infrastructure for the site itself. Magnetik developed a highly-customized content management system that allows the site to be dynamically updated every day.

Additionally, Magnetik set up a managed email program with a WYSIWIG editor so the client can update the content in their daily emails without any HTML coding.

The site is very new still, and we’re instantly working on improving it, but have a look, and more importantly please subscribe or tell someone you know about it.

Visit the site: Skinny and the City.

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